A Maryland dealer makes good use of space to create a real world feel.
Starr Systems Design of Baltimore, Maryland, had a problem with their old showroom: It didn’t convey what the company could do for the client. So, to they
 embarked on a redesign of their facility, which produced an impressive result. Now, the company has a showroom that mimics the kinds of environments in which their luxury clientele live.

Today’s market is unique, as we are entering a post-recession era that requires all retailers and marketers in the CE industry to stay in-tune with the new affluent consumer in order to remain in business. Unity Marketing has conducted an in-depth attitudes and motivations study of the luxury consumer market.

Joel Romero has been in the boating industry for most of his life. After spending a good deal of his childhood around boats, he eventually moved on to start an apprenticeship in the field taking working and classes. In 2001, after a few years in Australia,  he came the U.S. and found himself in line to become one of the next salespeople and operators of California Coast Yachts, the West Coast dealership of Sunseeker International, one of the top yacht brands in the world.

New and exciting developments are taking place at California Audio Technology (CAT) and Newport Audio. They recently came to an agreement with Andrew Ard at DesignTech Marketing, Inc. in launching a new sales and marketing plan to work closely with their architects, builders, and designers. This new collaboration is based on mutual standards of quality.  “The implementation of any plan requires the insight of people who have proven track records in their areas of expertise.

World Wide Stereo went on a mission to promote audio this week with an event called “Music Matters.” The long time A/V retail store started by Bob Cole, which turned 30 this year, operates two stores in the southeast Pennsylvania region. It created an invitation-only event for customers that focused on promoting the audio side of the business.

THE KEY GOALS OF A PROFESSIONAL PROPOSAL

Your proposal must communicate your company image and level of professionalism. Because you are selling to high-end clients, your own proposal style should stand out from the others. The artistic style, color, graphics, binding, paper quality and presentation create a vital first impression by which you will be judged.

While word-of-mouth marketing may still be the number one form of getting more business for independent dealers, there is still something to be said for direct mail marketing whether it be electronic or the old fashioned way, via mail. But retailers are finding that casting a wide net isn’t always the best way to catch a customer, so they are tuning to companies like Revenew Systems to help them target their messages more effectively.

If you want to talk about a hard sell, talk about selling boats. These high-ticket items are a huge investment of time, money and dedication, even for the wealthy. And for the mega yacht crowd, it’s even more complicated, having to deal with crews, docking fees and security. It’s akin to running a small business. Still, many are attracted to it because of the glamour and the adventure this category has to offer.