David Wiener Collection (DWC) has announced that US Champion Skater, Apolo Anton Ohno, will be the new face for the company. The 27 year old has won six Olympic medals so far, and has also competed (and won) in TV’s Dancing With The Stars in 2007.

 “DWC’s products fit my lifestyle and my love of music and design,” said Ohno, as he prepared to leave for this year’s 2010 Vancouver Olympics.

Sense of Luxury: NuVision wants to be a luxury name for the video world
Creating a Luxury brand is no simple task. Creating the mystique of exclusivity takes time and isn’t a mission meant for a company looking to make huge market penetration, or move a lot of product. This has been the conundrum for some brands in the CE industry, which is typically marked by price drops and commoditization, especially in the television category. But a lesser-known brand, Nuvision, is looking to change that.

The Consumer Electronics Show (CES) 2010, in Las Vegas, Nevada, is rapidly approaching. One of the notable companies that will be showcasing their products is Vutec. Vutec generally focuses their attention on making projection screens, and they have come up with some interesting technology, as of late. In January, the company plans to make their newer products known to the public, such as their ArtScreen Studio Series. This particular series attracts consumers who do not want the aesthetic of their home compromised by electronics.

A Maryland dealer makes good use of space to create a real world feel.
Starr Systems Design of Baltimore, Maryland, had a problem with their old showroom: It didn’t convey what the company could do for the client. So, to they
 embarked on a redesign of their facility, which produced an impressive result. Now, the company has a showroom that mimics the kinds of environments in which their luxury clientele live.

Based in San Diego, California, Evolution Home Theatre is trying to make the holidays extra special for deserving families in the military.  Shawn Worst, president of Evolution Home Theatre, has been a strong supporter of the troops for a long time. “For years I’ve wanted to integrate our business with a local military charity. None of the local charities were really set up to work with accepting larger items, or products requiring installation,” said Worst. Not letting this discourage him, Worst decided to start his own charity in 2007, called Technology for the Troops.

In case you weren’t already aware, Audio Design Associates (ADA) has decided to extend their lucrative KYW (Keep Your Wire) program, also known as the 50/500 Multi-Room Trade-In & Upgrade program, into 2010. For those who own outdated multi-room systems, ADA is extending this offer to upgrade systems by giving away $50 credit for each legacy keypad, and $500 credit for every six to eight zone mainframe that is turned in. End users are able to keep their own wire, as ADA currently works with all legacy wiring schemes.

Today’s market is unique, as we are entering a post-recession era that requires all retailers and marketers in the CE industry to stay in-tune with the new affluent consumer in order to remain in business. Unity Marketing has conducted an in-depth attitudes and motivations study of the luxury consumer market.

High-end specialty dealer Audio High of Mountain View, California, today hosts an "Evening of Excellence," an event that celebrates a newly remodeled showroom and home theater, rebuilt using Meridian's 810 Video Reference System, as well as the company's digital loudspeaker system.