Today’s market is unique, as we are entering a post-recession era that requires all retailers and marketers in the CE industry to stay in-tune with the new affluent consumer in order to remain in business. Unity Marketing has conducted an in-depth attitudes and motivations study of the luxury consumer market. The company is offering a webinar for retailers and marketers who are interested in top-of-the-line training from Pam Danzinger, Unity Marketing’s lead investigator, and Greg Winston, expert in high-performance sales training and author of Opting for Opulence: 14 Proven Strategies to Master Selling in the Luxury Market.  According to these two who are conducting the webinar, retailers and marketers should familiarize themselves with five different personalities that exist within affluent customers: X-Fluents (extremely affluent), Butterflies, Luxury Cocooners, Aspirers, and Temperate Pragmatists. The personalities are covered in-depth, so that registrants of the webinar are able to learn the new psychology of these customers.

The key is to stay afloat and prosper as a retailer or marketer by staying current. That is why learning the information and insights acquired from Unity Marketing’s research based-findings is beneficial to everyone in the CE market. The webinar will be held Thursday, November 12, 2009 at 12-1 PM Eastern Time. Click here to register ($97 per person).